Wednesday, April 24, 2019

Big Data MBA: Driving Business Strategies with Data Science

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I never planned on writing a second book. Heck, I thought writing one book was enough to check this item off my bucket list. But so much has changed since I wrote my first book that I felt compelled to continue to explore this once-in-alifetime opportunity for organizations to leverage data and analytics to transform their business models. And I'm not just talking the “make me more money” part of businesses. Big data can drive significant “improve the quality of life” value in areas such as education, poverty, parole rehabilitation, health care, safety, and crime reduction.

Part I: Business Potential of Big Data
Chapter 1: The Big Data Business Mandate
Chapter 2: Big Data Business Model Maturity Index
Chapter 3: The Big Data Strategy Document
Chapter 4: The Importance of the User Experience
Part II: Data Science
Chapter 5: Differences Between Business Intelligence and Data Science
Chapter 6: Data Science 101
Chapter 7: The Data Lake
Part III: Data Science for Business Stakeholders
Chapter 8: Thinking Like a Data Scientist
Chapter 9: “By” Analysis Technique
Chapter 10: Score Development Technique
Chapter 11: Monetization Exercise
Chapter 12: Metamorphosis Exercise
Part IV: Building Cross-Organizational Support
Chapter 13: Power of Envisioning
Chapter 14: Organizational Ramifications
Chapter 15: Stories

Author Details
"Bill Schmarzo"

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