Tuesday, April 30, 2019

Content Strategy For Mobile (Free PDF)

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There is such a thing as a content strategy that plans for how you’ll publish and maintain your content across all these new and emerging platforms: smartphones and tablets, sure, but also smart TVs, refrigerators, in-car audio systems—even the desktop web. But “holistic enterprise content strategy” just doesn’t have the same ring to it, right? Mobile’s the buzzword on everyone’s lips right now, so that’s the label we’ve slapped on this problem.

When we talk about content strategy for mobile, we’re not talking about publishing different content to be read on smartphones. That wouldn’t be much of a strategy—who can afford to create content for only one platform? If content strategy means developing a plan for how you will create, deliver, maintain, and govern your content, then content strategy for mobile looks at the special challenges in getting your content onto a variety of devices, screen sizes, and platforms—including mobile web, native apps for iOS, Android and Windows, and, yup, even the desktop.

chapter 1: Your Content, Now Mobile
chapter 2: Content Before Platform
chapter 3: Adaptive Content
chapter 4: Strategy and Planning
chapter 5: Writing and Editing
chapter 6: Information Architecture
chapter 7: People and Process
Conclusion: It Can Be Done

Author Details
"Karen McGrane"

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