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Description
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
Content:-
Foreword by Tom Davenport
Preface
Acknowledgments
Chapter 1: Welcome to the Future
Chapter 2: Introduction to Machine Learning
Chapter 3: Solving the Marketing Problem
Chapter 4: Using AI to Get Their Attention
Chapter 5: Using AI to Persuade
Chapter 6: Using AI for Retention
Chapter 7: The AI Marketing Platform
Chapter 8: Where Machines Fail
Chapter 9: Your Strategic Role in Onboarding AI
Chapter 10: Mentoring the Machine
Chapter 11: What Tomorrow May Bring
About the Author
Index
Author Details
"Jim Sterne"
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