Tuesday, July 23, 2019

Drupal 6 Search Engine Optimization (Free PDF)

File Size: 9.17 Mb

At its heart, Drupal is a way for people to build great web sites in a short period of time. It's packaged up with some compelling features like user logins, RSS, version control, an advanced theme layer, and solid core code. There are bundled releases (Acquia Drupal and Open Atrium) that take Drupal further, faster.

Despite its advantages, many Drupal web sites suffer with poor search engine rankings. The thing that makes Drupal so powerful—its flexibility—also means that it takes some work to get it configured just the right way for the search engines.

That's where Drupal 6 Search Engine Optimization comes in.

With this book and basic Drupal 6 knowledge, that is, how to log in, create content, and install modules—you can build a perfectly optimized web site. Each chapter uses easy, step-by-step instructions to walk you through the Drupal Search Engine Optimization (SEO) modules, configurations, and content you will need. Advanced topics include things like site organization, A/B testing, and automatic content tagging to maximize SEO. If you want a significant advantage over competitors who are not using Drupal, and to maximize the return on investment of your Drupal 6 web site, then this is the book for you.

Chapter 1: The Tools You'll Need
Chapter 2: Keyword Research
Chapter 3: On-Page Optimization
Chapter 4: More On-Page Optimization
Chapter 5: Sitemaps
Chapter 6: robots.txt, .htaccess, and W3C Validation
Chapter 7: RSS Feeds, Site Speed, and SEO Testing
Chapter 8: Content is King
Chapter 9: Taking Control of Your Content
Chapter 10: Increasing the Conversion Rate of Your Drupal Web site
Appendix A: 10 SEO Mistakes to Avoid
Appendix B: A Drupal SEO Checklist
Appendix C: Drupal SEO Case Study for Acquia Product Launch

Author Details
"Ben Finklea"

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