Tuesday, July 23, 2019

Joomla! 3 SEO and Performance (Free PDF)

File Size: 5.72 Mb

This book is aimed at Joomla enthusiasts and professionals who want to increase the number of visitors totheir Joomla websites by improving their performance in search engines such asGoogle, Bing, and Yahoo!. This meansnot onlyranking high but also improving the presence of asite in the search pages. This book is written for Joomla 3, but it can be used perfectly for Joomla 2.5 as well.

It will show you how to optimize your Joomla website for search engines: first, by using only the Joomla core options and, later in the book, with extensions, includinga chapter dedicated to SH404SEF, which is probably the most popular full search engine optimization/search engine friendly (SEO/SEF) extension for Joomla. (Beginners can skip this chapter, as the book does not hingeon this subject.)

You will also gain general background information on SEO-related topics, as thisisnecessary for fully understanding what you are doing. The main focus of this book will be on on-site optimization, although some attention will also be paid to off-site optimization, such as linkbuilding and setting up Google Analytics and Webmaster Tools. Second, the book is about performance, explaining how to create a lightning-fast website, first by optimizing the Joomla core options and, second, by using some specialized extensions.

To understand this book, you should have at least a basic background in managing Joomla, meaning that you understand the basics of creating articles and menus and are able to install and configure extensions. If you do not yet have this experience, it would be wise to read a starter book on Joomla first. An excellent primerwould be Beginning Joomla!: From Novice to Professional, by Dan Rahmel.

About the Author
About the Technical Reviewer
Chapter 1: How Search Engines Work
Chapter 2: Preparing Your Joomla Environment
Chapter 3: Joomla Global Configuration
Chapter 4: Metadata
Chapter 5: URL Structure
Chapter 6: Header Tags
Chapter 7: Optimize Internal Links and Anchor Tex
Chapter 8: Optimize Images
Chapter 9: Microdata or Rich Snippets
Chapter 10: Duplicate Content
Chapter 11: 404 Errors and Pages
Chapter 12: robots.txt
Chapter 13: Sitemap
Chapter 14: Simple SEO Extensions
Chapter 15: SH404SEF
Chapter 16: SEO Site Audits
Chapter 17: Off-site SEO
Chapter 18: Joomla Performance and Speed
Appendix A: Glossary
Appendix B: Checklist

Author Details
"Simon Kloostra"

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