The Law Of Marketing

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Description

The second edition of The Law of Marketing reflects many comments from colleagues, all of which are deeply appreciated.


Content:-
Table of Cases
Preface 
About the Author
PART 1:- Introduction to Marketing Law
CHAPTER 1 Overview of the Legal Environment of Marketing Activities 
PART 2 Legal Issues Relating to Product Development 
CHAPTER 2:- Protection of Intellectual Property Assets: Patent and
Copyright Law
CHAPTER 3:- Protection of Intellectual Property Assets through Trade Secret Law, Contractual Agreements and
Business Strategies
PART 3 Legal Issues Relating to Product Distribution 
CHAPTER 4:- Antitrust Law 
CHAPTER 5 :-The Franchisor-Franchisee Relationship 
PART 4 Legal Issues Relating to Product Promotion 
CHAPTER 6:- Trademark Law 
CHAPTER 7:- Commercial Speech and the Regulation of Advertising 
CHAPTER 8:- Consumer Protection Law 
PART 5 Legal Issues Relating to Product Sale 
CHAPTER 9:- Contracts and Sales of Goods Law 
CHAPTER 10:- Warranties and Products Liability 
Glossary 

Index 

Author Details

"Lynda J. Oswald"

Professor of Business Law and Michael R. and Mary Kay Hallman Fellow Stephen M. Ross School of Business at the University of Michigan.

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