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This is a book about some of the best ideas used in business. Some are simple—sometimes almost embarrassingly so—while others are based on detailed research and brilliant intellect. Most are perennial, as their logic, simplicity, or value will help them endure; while others are, to be honest, rather faddy. What unites these business ideas is their proven power and potency. They are not only insightful and useful, they have worked: often in a brilliant way or despite great adversity. The ability of the people who conceived and applied these ideas should be applauded.One word of warning: while these ideas have worked for the companies mentioned at the time they applied them, it is not to say that these businesses will always get everything else right, forever more. They produced a result at the time, but if this book has any general lessons it is that new ideas and energy are needed constantly— in many ways and at varying times—to ensure success.
Content:-
Acknowledgment
Introduction
The ideas
1. Building customer trust and loyalty
2. Scenario planning 5 3 Making your employees proud
4. Using customer information
5. The rule of 150
6. Information orientation
7. Franchising
8. Eliminating waste (muda)
9. Customer bonding
10. Psychographic profi ling
11. Understanding demography
12. Mass customization
13. Leading “top-down” innovation
14. Social networking and transmitting company values
15. Achieving breakthrough growth
16. Deep-dive prototyping
17. Market testing
18. Empowering your customers
19. Cannibalizing
20. Increasing competitiveness
21. Clustering
22. Highlighting unique selling points (USPs)
23. The experience curve
24. The employee –customer–profi t chain
25. Measuring employees’ performance
26. Brand spaces
27. Being spaces
28. Increasing accessibility
29. Partnering
30. Bumper-sticker strategy
31. Valuing instinct
32. Building a learning organization
33. Reinvention
34. Corporate social responsibility
35. The tipping point
36. Outsourcing
37. Keeping your product offering current
38. Experiential marketing
39. Information dashboards and monitoring performance
40. Flexible working
41. Redefi ne your audience
42. Vendor lock-in
43. Turning the supply chain into a revenue chain
44. Intelligent negotiating
45. Complementary partnering
46. Feel-good advertising
47. Innovations in day-to-day convenience
48. Lifestyle brands
49. Being honest with customers
50. Instant recognizability
51. Managing a turnaround
52. Diversity
53. Balancing core and the context
54. Business process redesign
55. Convergence
56. Cross-selling and up-selling
57. Kotter’s eight phases of change
58. Business-to-business marketing
59. Employee value proposition
60. Built-in obsolescence
61. Avoiding commoditization
62. Developing employee engagement
63. Managing by wandering about (MBWA)
64. Precision marketing
65. Branding
66. Empowerment
67. Rethinking the budget
68. The buyer’s cycle
69. Direct selling
70. Age-sensitive management
71. Three-factor theor
72. Developing Islamic products
73. Support and challenge groups
74. Clear strategy
75. Six-hat thinking
76. Building business relationships
77. Learning together
78. Microfi nance
79. Surviving a downturn
80. Innovation culture
81. Resource building
82. Building trust
83. Emotional intelligence
84. The balanced scorecard
85. Developing a sales culture
86. Market segmentation
87. Audacity
88. Silo busting
89. Selling online
90. Value innovation
91. Talent management
92. The leadership pipeline
93. Hardball
94. Web presence
95. Viral marketing
96. Coaching and supervision
97. User-centered innovation
98. Internal promotion and succession planning
99. Developing knowledge and intellectual capital
100. Decision making and the paradox of choice
Bibliography.
Author Details
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