The power Of Habit - Why We Do What We Do In Life And Business - By "Charles Duhigg"

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The Power of Habit. The Power of Habit: Why We Do What We Do in Life and Business is a book by Charles Duhigg, a New York Times reporter, published in February 2012 by Random House. It explores the science behind habit creation and reformation. 
I have been undeservedly lucky throughout my life to work with people who are more talented than I am, and to get to steal their wisdom and gracefulness and pass it off as my own.
Which is why you are reading this book, and why I have so many people to thank. Andy Ward acquired The Power of Habit before he even started as an editor at Random House. At the time, I did not know that he was a kind, generous, and amazingly— astoundingly—talented editor. I’d heard from some friends that he had elevated their prose and held their hands so gracefully they almost forgot the touch. But I figured they were exaggerating, since many of them were drinking at the time. Dear reader: it’s all true. Andy’s humility, patience and—most of all—the work he puts into being a good friend make everyone around him want to be a better person. This book is as much his as mine, and I am thankful that I had a chance to know, work with, and learn from him. Equally, I owe an enormous debt to some obscure deity for landing me at Random House under the wise guidance of Susan Kamil, the leadership of Gina Centrello, and the advice and efforts of Avideh Bashirrad, Tom Perry, Sanyu Dillon, Sally Marvin, Barbara Fillon, Maria Braeckel, Erika Greber, and the ever-patient Kaela Myers. 

Content:-
Cover
Title Page
Copyright
Dedication
PROLOGUE
The Habit Cure
PART ONE: The Habits of Individuals
1. THE HABIT LOOP How Habits Work
2. THE CRAVING BRAIN How to Create New Habits
3. THE GOLDEN RULE OF HABIT CHANGE Why Transformation Occurs
PART TWO: The Habits of Successful Organizations
4. KEYSTONE HABITS, OR THE BALLAD OF PAUL O’NEILL Which Habits Matter Most
5. STARBUCKS AND THE HABIT OF SUCCESS When Willpower Becomes Automatic
6. THE POWER OF A CRISIS
How Leaders Create Habits Through Accident and Design
7. HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO When Companies Predict (and Manipulate) Habits
PART THREE: The Habits of Societies
8. SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT How Movements Happen
9. THE NEUROLOGY OF FREE WILL
Are We Responsible for Our Habits?
APPENDIX
A Reader’s Guide to Using These Ideas
Acknowledgments
A Note on Sources
Notes

Author Details
"Charles Duhigg" 


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