Tuesday, July 23, 2019

Introducing SEO: Your quick-start guide to effective SEO practices

File Size: 10.68 Mb

Search engines are an integral part of the World Wide Web and help users search for almost anything on the internet. Google’s search methodology paved the way for relevant search and was key to the rise of search engines on the web. Other search engines such as Yahoo!, Bing, Baidu, and Yandex have joined the fray as competition to Google.

Search engines were created to help users locate the most relevant information based on their search queries. Unfortunately, some sites began using underhand methods to get higher rankings in the search results. But this didn’t go unnoticed, and search engines evolved so they could spot these discrepancies. The search engines also went through a paradigm shift and learned to recognize not only text but also interactive media. Industry experts estimate that Google uses more than 200 factors to rank websites in its search results.

You need to understand that users are the most critical aspect of search, because search engines were made to help them find information and content. Therefore, it is essential that you do not concentrate on fooling the search engines—doing so defeats the purpose of search. Your focus should be on user intent and user satisfaction, rather than using underhanded, manipulative techniques. As the engines continue to evolve, the focus has shifted to creating a streamlined user experience. After all, search is meant for users, and getting appropriate results is the primary purpose of the search engines. As the years go by, search protocols and ranking factors may change, but SEO and user experience will continue to work in conjunction with each other.

About the Authors
About the Technical Reviewer
Chapter 1: Introduction to SEO
Chapter 2: Search Engines
Chapter 3: Ranking in SEO
Chapter 4: Introducing the Google Tools Suite
Chapter 5: Obstacles in SEO
Chapter 6: Sitemaps
Chapter 7: Keyword Research and Strategy
Chapter 8: Link Building
Chapter 9: Content Considerations
Chapter 10: SEO Hub: Utilities and Toolsets
Chapter 11: Social Media Marketing and SEO

Author Details
"Aravind Shenoy"

"Anirudh Prabhu"

Download Drive-1

You May Also Like These E-Books:-

No comments:

Post a Comment