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Wednesday, July 24, 2019

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

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Description

We met at MIT where we were both graduate students trying to learn as much as we could about business, entrepreneurship, and innovation. It was at MIT where we learned we had a mutual interest in marketing and the power of the Internet. After graduating in 2005, Brian went into venture capital while Dharmesh stayed on for another year at MIT to work on his graduate thesis.

During Brian's first year out of MIT, he spent a lot of time with venture-backed startup companies helping them think through how to grow their businesses. He watched the marketing departments at these startups use what were "tried-and-true" marketing techniques that he had seen work throughout his career; techniques such as trade shows, telemarketing, e-mail blasting and advertising. He noticed that these methods were no longer getting through to customers who seemed to be getting better-and-better at ignoring these marketing "interruptions."

Content:-

Foreword by David Meerman Scott

Acknowledgments

Introduction

PART ONE: INBOUND MARKETING

Chapter 1. Shopping Has Changed ... Has Your Marketing?

Chapter 2. Is Your Web Site a Marketing Hub?

Chapter 3. Are You Worthy?

PART TWO: GET FOUND BY PROSPECTS

Chapter 4. Create Remarkable Content

Chapter 5. Get Found in the Blogosphere

Chapter 6. Getting Found in Google