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Description
Much has changed since we wrote the first edition of this book in 2006, but much has stayed the same. Our number-one goal for the book — to cover the many ways you can start or expand a business by using the Internet — is still the same. Likewise, many of the basic principles for starting your online business are still tried-and-true methods. For this fifth edition, we took great care to update all the key information that has remained valid in the past few years. Our second goal for the book is to expose you, the reader, to new trends and tools that can be utilized by all types of businesses from nonprofit organizations to traditional retailers. We searched out many of the new opportunities that have recently evolved. For example, the rapidly growing use of mobile devices, including smartphones and tablets, has forever changed the way businesses must operate online.It’s hard to believe that the first iPhone debuted in 2007, and mobile traffic was less than 1 percent of all Internet traffic. By contrast, in 2017, mobile traffic accounts for nearly 75 percent of all traffic! Mobility has affected almost every area of online businesses, from site design principles and shopping cart features to downloading mobile applications and making mobile payments. Mobile has also provided new ways to make money online, including mobile apps, which we delve into in this edition of the book.
Content:-
Introduction
Book 1: Start-Up Essentials
CHAPTER 1: Starting from Scratch
CHAPTER 2: Turning Ideas into a Viable Internet Business
CHAPTER 3: Getting Real: Creating a Usable Business Plan
CHAPTER 4: Funding Your Online Business
CHAPTER 5: Creating Policies to Protect Your Website and Customers
CHAPTER 6: Setting Up Shop: What You Need for Online Efficiency
Book 2: Legal and Accounting
CHAPTER 1: Minding the Law
CHAPTER 2: Choosing the Right Foundation: From Partnerships to Corporations
CHAPTER 3: The Trademark-and-Copyright Two-Step
CHAPTER 4: Accounting for Taxes (and Then Some)
Book 3: Website Functionality and Aesthetics
CHAPTER 1: What’s in a (Domain) Name?
CHAPTER 2: Designing for User Experience
CHAPTER 3: Building a Site Without Spending a Fortune
CHAPTER 4: Finding the Host with the Most
CHAPTER 5: Developing Content That Satisfies Visitors and Search Engines
CHAPTER 6: Going Beyond Beta and Launching Your Site
Book 4: Online and Operating
CHAPTER 1: Determining Your Revenue Model
CHAPTER 2: Making Money with Affiliate Programs
CHAPTER 3: Turning Information into Profit: From E-Books to Webinars
CHAPTER 4: Paying with the Right Payment Options
CHAPTER 5: Putting the (Shopping) Cart before the Horse
CHAPTER 6: Taking Inventory
CHAPTER 7: Fulfilling Expectations and Orders
Book 5: Managing Security Risks
CHAPTER 1: Understanding Security and Your Risks
CHAPTER 2: Developing a Plan: Security and Business Continuity
CHAPTER 3: Spotting and Thwarting Hackers and Net-Thieves
CHAPTER 4: Locking Down Your Site and Your Business
Book 6: Online Marketing Basics
CHAPTER 1: Jump-Starting Traffic and Driving Sales
CHAPTER 2: Your Own Public Relations for the Web
CHAPTER 3: Web Marketing at Work
CHAPTER 4: Converting Browsers to Buyers
CHAPTER 5: Analyzing and Monitoring Your Customers
CHAPTER 6: Mastering Search Engines, Optimization, and Rankings
Book 7: Retail to E-Tail
CHAPTER 1: Expanding Online to Keep and Grow Customers
CHAPTER 2: Managing the Differences between In-Store and Online Commerce
CHAPTER 3: Window Dressing for the Online Display
CHAPTER 4: Making In-Store Customers Loyal Online Shoppers
CHAPTER 5: Revving Up with Mobile Marketing, Social Media, and More
CHAPTER 6: Troubleshooting the Transition to Online Retail
Book 8: E-Commerce Fundamentals
CHAPTER 1: Starting Up with E-Commerce Functionality
CHAPTER 2: Mastering the Amazon
CHAPTER 3: Web-ify Your Store with Shopify
CHAPTER 4: Making eBay THE Way
Book 9: E-Business for the Nonprofit
CHAPTER 1: Raining Donations: Fundamentals for Online Giving
CHAPTER 2: Adding Online Moneymakers to an Existing Site
CHAPTER 3: Growing an Active Donor Base: Your Virtual Community
CHAPTER 4: Identifying Online Marketing Strategies That Fit the Cause
CHAPTER 5: Legal Considerations for Nonprofit Organizations
Book 10: E-Commerce Trends and Market Opportunities
CHAPTER 1: Discovering Niche Markets
CHAPTER 2: Building Business via Social Commerce
CHAPTER 3: Evaluating the SaaS Model: Selling Software and Apps
CHAPTER 4: Generating Opportunities through the Generations: Millennials, Boomers, and Beyond.
Book 11: E-Commerce Advanced
CHAPTER 1: Mapping the Digital Buyer’s Journey
CHAPTER 2: Getting Personal with Content Marketing
CHAPTER 3: Listening to the Voice of the Customer
CHAPTER 4: Overhauling an Aging Online Business
CHAPTER 5: Expanding Products to Increase Stagnant Sales
CHAPTER 6: Transitioning a Small Site into Big Business
Index
Author Details
"Shannon Belew"
and
"Joel Elad"
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